So – you attended a networking event recently and it all went swimmingly. You met plenty of interesting folk, talked up your business in just the right way and came back with a stack of business cards. Where to now? How do you make the most of those contacts and avoid putting all that hard work during the day to waste? We think there are five things you should do in order to make your post networking activity a success:
1. Send that email – quickly!
The traditional way to follow up an encounter at a networking event is to send a ‘nice to meet you’ email. It really works.
By doing this as soon as possible after the event (that evening, if you can), you’ll demonstrate that the encounter really was important to you, and you’ll be able to gauge their level of interest with their reply (assuming it follows, of course).
2. Get connected
With the person’s email address to hand, you should be able to find them on LinkedIn. Get connected!
This should be done in conjunction with the email, because it’s an alternative method of keeping in touch and reaffirms that you want to do just that.
Plus, very few people will turn down the opportunity to add another notch to their number of LinkedIn connections!
3. Start keeping a record of contact
Whether you regularly use a CRM system or some other form of productivity tool that helps you track your interactions with business associates, now is the time to put it to use.
To be honest, it doesn’t matter if it’s a paper file or notepad – just start taking notes about the contact you have with your new networking friend – it’ll help you keep up-to-speed with where you are and prove handy if you need to refer to a previous conversation at any point.
4. Remember the small stuff
As you get to know the person more, remember their birthday, child’s name, partner’s occupation, and any of the other small details that can be used to demonstrate you value the connection you’ve made with them.
5. Always give first
It’s important to enter this particular relationship without expecting anything in return.
A golden rule of networking is to give first – always. This should start at the event itself, but then continue long into the relationship with any contacts you make on the day.
The more selfless you are, the more endearing you’ll become and – lo and behold – the more likely you are to receive something of value without ever asking for it.
Wrap up
The above list isn’t exhaustive, but it represents the best, most productive way to follow up business networking events.
The contacts you take with you could one day prove to be incredibly useful, commercially. Treat them with the respect they deserve, and you’ll soon suss out which ones are worth the most to your business.
